Ad Sizes

Full Page Bleed

8.48 x 11.026 includes the bleed (build ad this size)
7.34 x 9.738 Live area (keep important material in this area)
8.375 x 10.875 (trim size)

Full Page - no bleed

7.34 x 9.738

Horizontal Half

7.34 x 4.742

Horizontal Third

7.34 x 3.026

Block (quarter Page)

3.59 x 6.82

Vertical Third

2.33 x 9.73

Vertical Sixth

2.33 x 3.06

Vertical Twelfth

2.33 x 2.26

The Wag Mag is in the DOG HOUSE!

Look for The Wag Mag Dog Houses all OVER Tampa Bay!

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Ad Requirements

The Wag Mag uses direct-to-plate technology rather than traditional film processing. For this reason, we require that ads be submitted in specific digital file formats. To help ensure that your ad appears as you’d like it, please follow these guidelines…

Applications
The Wag Mag advertising department is Macintosh based. Although many application are available for design, we have found that certain applications give consistent, dependable results.

Images
All high-resolution images must be included with the digital advertisement.

Minimum recommended resolution for all images is 300 dpi. Lower resolutions will result in poor quality. Artwork enlarged over 100% may result in an effective resolution of less than 300 dpi.

Color
All 4-color ads must be in CMYK format. Any RGB and/or Pantone colors will be converted. We cannot guarantee color accuracy for converted images.

All Image files should be in EPS, JPEG or TIFF. We strongly discourage submission of GIF, BMP, and PICT images as these will result in lower image quality.

Files from other programs are acceptable if saved in EPS or TIFF formats, or output as high-resolution PDF. However, we will be
unable to make changes or corrections to these files. All files must be built at 300 dpi.

Tip: Avoid artwork taken from Internet, it is typically 72-96 dpi and unsuitable for print.

Final ad files should be supplied as…

• High Resolution PDF
• Photoshop CS2 (or lower)
• Illustrator CS2 (or lower)
• QuarkXPress 6.5 (or lower)